We are recruiting for our client, a newly launched women's clothing textile industry company based in Casablanca, for a brand manager.

Missions

• Carry out a market analysis (field information, external studies);

• Participate in close collaboration with the creative team in the development of a women's clothing line (ready-to-wear brand with a Moroccan touch) from design to market availability; Collect and analyze pre-launch product information related to the market (new collections, customer behavior, competition, trends, etc.);

• Monitor the consistency and homogeneity of the brand image;

• Produce and offer concepts - brand products adapted to the Brand;

• Design commercial action plans and promotional campaigns;

• Establish the key elements of the marketing strategy;

• Produce and/or purchase the necessary marketing tools (website, social networks, signage, etc.)

Criteria

• A minimum of 5 years' experience in the fashion or luxury clothing sector ( preferably women's );

• Textile/clothing training is highly desirable;

• Good interpersonal skills, ensuring coordination between the various internal departments (management, creation, communication, marketing and sales, etc.) and external departments (suppliers, advertisers, influencers, etc.);

• Good communication skills, you will be a key contact at national and international fashion events;

• A strong sense of organization and priority management;

• (Non-exhaustive list)